Asel Mashanova

Dana Amanbekova

is the CEO and founder of LULU. She has many years of experience in marketing and medicine and studied at Harvard Medical School.

Behind the development and success of LULU is a team of highly skilled experts. These two women, inspired by the idea of smart and conscious beauty, have created a company that helps women take care of themselves inside and out.

is the CFO and co-founder of LULU. She is a finance specialist with experience at KPMG and a degree in financial management.

At LULU, we believe that beauty is not only about looks, but also about being healthy from the inside out.

We carefully select products with proven results that work on both the skin and the body.

We don't just sell cosmetics, we educate on how to properly care for yourself to achieve real and lasting results.

We do not advertise products indiscriminately, but give clear recommendations so that everyone can choose what really works for them.

It's a community of beauty innovators who share common goals to innovate, promote sustainable and ethical practices, and seek out products that reflect diversity and individuality. Our partners, like us, strive to develop new approaches to beauty, experimenting with cutting-edge technologies to offer consumers safer and more effective solutions. Together, we are shaping trends, influencing the global marketplace, and actively supporting beauty education.

We are proud to cooperate with such large chains as Golden Apple, Mon Ami, Létual, and many other leading retailers on the market. Our partners trust us due to the high efficiency of our distribution services and marketing support. These brands have already chosen us as a reliable partner and we continue to expand our network in the CIS countries.

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More than 400 partners across the CIS

Growth over the last year:

Allies of skin

by 40%

PSA

by 98%

Holifrog

by 48%

Audience
involvement

We actively use social media and PR to promote our brands. Our Instagram has over 147,000 active followers and our YouTube channel has 90,000 subscribers.

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We organize regular offline events, support the participation of Influencers and collaborate with renowned beauty publications to increase the reach of our brands.

Event with Nicholas Travis, founder of Allies of skin brand.

AB brand presentation

PR brunch with top-influencers of Kazakhstan

In the upcoming years, we intend to actively expand our brand portfolio, launch new brands, and strengthen our presence in the region.
Our goal is to continue to be a leader in the premium segment and to offer our customers products that meet the highest standards.

Expansion
of brand portfolio

Increase distribution brand recognition

Increase X2
customer base

Development
of extended support for wholesale customers

Securing
a leadership position as a distributor

Increase X3 wholesale partner base

Development of the PSA brand
internationally